Driving sales isn’t an exact science and there is no quick and dirty way to significantly increase your revenue but we’ve put together this list of great tips that could improve your customer’s experience and increase your order intake.
First and foremost the most essential technique you can take advantage of is planning. Every business wants to grow, but without clearly define targets, success is difficult to monitor. Business intelligence is vital to growth as you need to be able to understand key metrics, such as;
- Which of my products sell the most?
- What products sell best together?
- What time of year do my sales peak and drop off?
Understanding the current status of your business will help you identify areas of strengths and weaknesses, enabling you to make well informed decisions going forward.
Another big mistake that sellers can make is implementing too many different sales driving techniques at once. These tips here are all great, but if you try them all in one go then it is almost impossible to track what is getting the best response.
We advise having a good look at the current trends in your sales and identifying one area (either a product, a market or even one customer) that you would like to drive sales in.
Use A/B testing on a small scale to fine tune your campaign in order to maximise results when fully launched.
Make Buying and Browsing Easier
In today’s world people’s lives are busier and more complex than ever before, both in and out of the work place. So if you can make the buying and browsing of your products easy and enjoyable then this will naturally increase sales. The way in which brands have achieved this is through the use of technology, for example online browsing and ordering, 1-click repeat ordering and digital catalogue presenters.
Digital presenters are much less intimidating than large, hard-copy catalogues and users can easily find exactly what they are looking for by using keyword search and filters. Plus, using tablets to generate orders can increase sales order values simply because the customer no longer sees a long list of product codes and tallying costs as they would on a paper order form.
The customer feels like they are spending less even when they actually spending much more. A win for everyone!
Technology is great and can massively improve customer experience however be wary of implementing technology for technology’s sake. Make sure you understand your client’s needs and expectations, it’s easy to find out what your customers want through customer surveys or simply by asking them in conversation. This brings us nicely on to our next point…
The best way to make sure you are giving your customers what they want is by asking them. Encourage conversation and welcome comments whether positive or negative and make sure they know that their views have not gone unnoticed or unappreciated. Ask them how your products could be improved, or perhaps any ideas for new product lines they would like to see introduced.
When customers stop buying from you, make sure that you know why. Or conversely, when you have new customers, ask them how they found out about you or what encouraged them to buy from you.
Make use of polls, surveys, questionnaires where ever you can. A lot of the time customers like to give their opinion and will if they are given the chance. Similarly to the first point, Proper Planning, feedback is a great way for you to identify areas of strengths and weaknesses and therefore make smart business decisions.
Reward Your Best Customers
People love to feel appreciated, so make sure you have a strong relationship with all your customers, most importantly your highest value customers.
Reward them with special offers, promotions or even just a “thank you for being a great customer” can go a long way.
If you treat your customers well this can come back to you in a number of ways. Firstly, they will be more likely to order more. Secondly, they are likely to recommend your business to other businesses, especially if they receive outstanding service. Loyalty schemes and incentives are a great way to encourage your best customers to stay your best customers as there is something in it for them. Whether it’s free shipping or money off their next order it’s easy and effective to give something back to your customers, and in turn drive your sales.
Ready to get started? Make sure you’ve got the right resources!
Trisoft are experts in offering businesses the tools and advice they need to grow. One of our most successful products is SalesPak. It is a fully integrated smart sales tool that offers a huge range of sales driving features in one, easy-to-use iPad app. SalesPak includes a slick catalogue presenter, real-time stock levels, up-to-date customer information, in-built metrics and KPI tracking and much more. If you are interested in finding out what it can do for you then check out our SalesPak page for more information.