Search Engine Friendly Websites
The aim of search engine optimisation techniques is to increase your rankings in search engine and direct targeted traffic to your website, ultimately reducing marketing and sales spend.
How?
A series of techniques are deployed to make your website 'search engine friendly' and so allowing search engines to firstly find your website on the internet and secondly (and perhaps most importantly) to index your site for the 'keywords' that describe your products or services you provide.
Trisoft's Leapfrog SEO service will work with you to make your website search engine friendly by deploying some of the following techniques:
Pre-optimisation consultancy
Our team of consultants will work with you to understand your business needs and tailor you a search engine optimisation package that will increase your ranking in the major search engines.
Key word identification
Trisoft will help you choose the most relevant keyphrases that will bring the most return from the internet. It is important to be selective here as the more accurate and concise your phrases are, the better quality of leads you will receive from your website. We use a specialist tool to help you determine how popular your key words and phrases are, and thus how high your rankings would be if you submitted them.
Competitor analysis
Once you have chosen your key words and phrases to optimise, it is important to monitor which key phrases your competitors are submitting as this ultimately leads to whether your site is placed above or below them in the search engines.
Content optimisation
It is crucial to include your chosen key words and phrases within the content of your web pages, as when search engines 'crawl' a site they are looking for good quality information that will produce the best search results.
Meta tags
Changing the code of your website is another technique used to improve the position in search engines. HTML coding embedded in the site, will provide web crawlers with the keyword information they require. Trisoft will compose tags for your site and upload keywords where required.
Manual submissions and reports
Once you are happy the structure and content of your site is fully 'optimised' we will submit URL links on your behalf, to all the major UK search engines. The process takes approximately 6 weeks.
Once this is complete, our team will monitor your position in the search engines on a regular basis, and provide you with a full report detailing your position in the search engines, competitor stance and any changes we may recommend to better your performance.