FAQs
Why is search engine optimisation so important?
Without conducting SEO activities, your website will simply be part of the 'invisible web'. Investing in a website to grow your business is simply the first step in an on-line marketing strategy. By conducting search engine optimisation activities, you will increase your chances of customers finding your website and delivering fresh, targeted traffic to your site.
How soon after my site is optimised will I see results?
If your site is currently not listed in any search engines, the process can take a while starting from 6 weeks. However, if you already have a status within search engines and directories, you could see results within a matter of weeks.
You can speed up the process by conducting 'pay per click' (PPC) activities. Click here to find out about PPC activities.
Why use for search engine optimisation?
We are specialists in the area of search engine promotion and optimisation. Our heritage lies in web design and development and as a result, we are ideally placed to provide you with expert guidance and knowledge on any activities to do with website promotions.
What's involved in the optimisation process?
The following gives you a brief overview of what is involved in the optimisation process:
- Pre-optimisation consultancy
- Keyword/phrases identification
- Competitor analysis
- Content optimisation
- Add meta tags and alt tags to site
- Submission and reporting
What are Pay-Per-Click activities?
This is a 'bidding system' whereby you pay a set amount each time someone clicks on your chosen keyword or phrase. Pay-per-click activities can become expensive, so it is recommended that this is a short-term strategy only.
However, the benefits of pay-per-click are vast and this solution can provide you with a highly flexible solution which can respond to your exact online marketing objectives. Pay-per-click also guarantees the highest positions on major search engines which will increase your coverage and visibility.
Can I do search engine optimisation myself?
You certainly can - as long as you have the time to analyse all the necessary information in the first place, test your optimisation, and constantly keep up to date with the ever-changing search engine optimisation subject.
In the field of search engine marketing, this is a full-time job. Leapfrog is designed to immediately equip your online business with the knowledge and techniques of search engine optimisation that we have developed over time with a number of our clients.